Three to four areas of the University which are already well established in international academia and practice with their research, are intended to be strengthened in a concerted fashion in the next few years to enable them to develop into globally recognised profile areas. In this way, the following goals should be attained in an education landscape that is becoming increasingly more international:
- providing essential stimuli in research
- attracting internationally renowned researchers to the HSG and retaining them,
- enhancing the quality of research and teaching in the fields concerned,
- further reinforcing the University’s international reputation,
- enabling an exchange of knowledge and economic effects for the region.
In a first step, the HSG is now launching two such profile areas:
- «Global Center for Customer Insight»
- «Global Center for Entrepreneurship & Innovation»